On a work trip I signed up for Virgin Atlantic's airmiles club, and I get occasional emails from them. Today's made me start:
See our beautiful planet from 63 miles up and experience the magic of weightlessness. ... Redeem 200,000 miles to receive 10% off the cost of a spaceflight, that's an incredible $20,000 saving! Join our future astronauts and book your place in history ...
Virgin's marketing folks need to some more work tailoring their messages if they think that I've got a spare $200,000 knocking around to spend on a sub-orbital flight. Still, it made me smile :-)